Dodge Brand Shares Story Behind Its Groundbreaking All-new 2013 Dodge Dart in First TV Ad .'How to Change Cars Forever' 90-second spot debuts July 10 during Major League Baseball All-Star Game telecast on Fox network .Ad introduces 'New Rules' tagline Brand continues to build momentum for Dodge Dart during summer months as vehicles arrive in showrooms across America .High-impact marketing launch begins in the fall July 9, 2012 , Auburn Hills, Mich. - The Dodge brand reveals its recipe for the groundbreaking all-new 2013 Dodge Dart in a new 90-second commercial debuting Tuesday, July 10, during the Major League Baseball (MLB) 2012 All-Star Game broadcast on the Fox network. "How to Change Cars Forever" is a rapid-fire "instructional" spot on how to make a world-class car today, providing an inside look into the Dodge brand's approach to designing and engineering its much anticipated entry into the highly competitive compact car segment. The TV spot introduces the tagline, "New Rules," which speaks to how Dodge is redefining what a compact car can be. It will be followed this summer by 30-second and 60-second versions airing on major broadcast and cable networks and in movie theaters as Dodge Dart vehicles arrive in dealerships nationwide. A full, multifaceted marketing campaign will launch in September and will include additional TV spots, print and digital advertising running in major media outlets. The 90-second "How to Change Cars Forever" spot will continue to air in <b>...</b>
